As the lead designer for a prestigious luxury tableware brand with over 250 years of history, renowned for selling dinnerware to kings and queens around the world, I spearheaded the concept of a digital experience aimed at extending the lifecycle of high-end table and glassware. The client sought to build a platform that would enable users to buy and resell pre-owned tableware, preserving the legacy of timeless craftsmanship while supporting a more sustainable circular economy.

I led the design and creation of a peer-to-peer resale marketplace for iconic brands like Royal Copenhagen, Iittala, Royal Doulton, Waterford, Wedgwood, and Rörstrand, focusing on three main user personas during my design process: collectors searching for specific rare pieces, buyers casually browsing for luxury items, and individuals looking to sell pre-owned items.

As the lead product designer, I established a new visual direction and color palette and designed a high-fidelity, interactive clickable prototype tailored to three distinct user personas identified. During the customer research phase I conducted extensive competitive research and benchmarked leading second-hand platforms, which informed my robust features list and strategic design decisions. I wireframed key pages, wrote compelling copy for each screen, and designed a seamless user flow —from discovery to transaction.

Throughout the project, I worked closely with the client to align on the overall vision while advocating for design solutions, backed by research, that I believed would best serve both the user and the brand. I led the creation of the MVP, optimizing for both desktop and mobile experiences, which will first be piloted in the Scandinavian market before expanding across Europe.

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Key accomplishments:

• Delivered a high-fidelity, interactive MVP prototype that was tailored to the needs of each user group, optimizing for ease of use, trust, and engagement.

• Designed seamless user flows for browsing, purchasing, and selling premium tableware, ensuring an intuitive experience from start to finish.

• Collaborated cross-functionally with product managers, engineers, and client to align design solutions with brand vision and technical requirements.