Norwegian Bank | Mobile Savings and Investment Platform
The project
A long-established bank in Norway was looking to help its customers start investing and build an investing branch into its existing mobile application. My process has always been human-centered. To build a successful product I need to talk to real people to figure out what the gaps are, what their mindsets are, and what their pain points are in order to build out feature sets that actually solve customer problems. We interviewed about 75 Norwegians, and from our research discovered that investing is historically not common in Norway. Many customers go their whole lives using savings accounts without investing in assets that can grow, meaning they are actually losing money due to inflation. In the research phase, we conducted customer interviews, investigated our customer types, and conducted benchmarks against other direct and spatial competitors. We uncovered a lot of customer anxiety around the risk investing poses, how to begin, and how to know what to invest in.
This insight led me to design the product from the persona of a novice investor and build in features tailored to skill level that address concerns in a way that built trust between the bank and its customers and demystified the process of investing.
My Role
I served as the lead product designer to define the visual direction and product feature set. I built out the concept for the entire product and did all the UX and UI to build a really simple and beautiful product concept that addressed user concerns around the risk investing poses, lack of knowledge on how to begin and what what to invest in, and personal environmental values around what types of companies they are investing in. Some of the features I designed included:
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An environmental rating system similar to Morningstar that rates the environmental impact of a company or companies within a fund, letting customers make decisions they feel good about.
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A questionnaire to match customers with personally recommended funds and tailor the interface to match their desired level of investing autonomy.
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A complete overview of your wealth and how it has changed over time, as well as the ability to compare your performance against different world indexes.
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A cart feature to preview how adding new stocks and funds will change your portfolio’s performance and allocation. This will let customers strategically plan and have confidence in their decision before purchasing.
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Showing savers who don’t invest what the projected growth could be if they did invest, and the projected loss due to inflation if they continue not investing
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Building a “Save with Family” feature and child’s version interface to build interest from and financial literacy from childhood for the next generation.
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A news center to surface exciting content, podcasts, articles, and videos to help establish brand familiarity and bring people into the savings platform.
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An education center for customers to enroll in different courses to learn about investing, money habits, talking about money with your family or partner, automating your finances, saving for retirement etc.
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A feature to get assistance from experts at the bank when getting started or any point along the way. You can book a video call or chat instantly with someone right in the app
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A website mockup introducing the launch of the app and all its features.
